So goes the heading in Nike’s January announcement of its 23rd anniversary Air Jordan.
AIR JORDAN XX3 Becomes First High-Performance Basketball Shoe in the History of NIKE, Inc. Designed with the Environment in Mind
BEAVERTON, Ore.–(Business Wire)–Today, Jordan Brand, a division of NIKE, Inc., announced the launch of the long-awaited, 23rd iteration of the world’s most respected and innovative basketball shoe franchise, the AIR JORDAN XX3. The AIR JORDAN XX3 celebrates 23 years of a legacy started by the
most revered basketball athlete in history…Michael Jordan. Press Release continued…
My wife Kelli read the news weeks ago and thought they’d make a perfect birthday present for me. But incredibly the only way to buy a pair – at least the limited edition first release – was via eBay for $1,500+. I’m not much of a shoe-guy so I was very pleased she didn’t! Even the regular version will be $180 which sure seems like a lot of money. Kudos to Nike for making steps, here’s hoping the learning spreads across their complete product line.